2012 Most Valuable Motivator: David Kirchhoff
Weight Watchers CEO David Kirchhoff is proof the program works—if you do the work
Name: David Kirchhoff
Claim to fame: President and CEO of Weight Watchers International, Inc., which counts 30,000 locations and 1.3 million members worldwide. In 2000, David left a job at PepsiCo to join the team at the brand-new WeightWatchers.com, and helped develop the company’s website into an integral part of the program, where members can track Points and progress, share their stories and recipes and lean on one another for support. He became CEO of WeightWatchers.com in 2004. A few years later, when longtime CEO of Weight Watchers International Linda Huett stepped down, she chose David as her replacement.
David attended his first Weight Watchers meeting in 2000 and quickly lost 25 pounds, but he didn’t reach his goal weight of 203—and Lifetime Membership, WW’s ultimate achievement—until 2009. That same year, he began a blog, Man Meets Scale (manmeetsscale.com). His new book, Weight Loss Boss: How to Finally Win at Losing and Take Charge in an Out-of-Control Food World, details his personal weight-loss journey and the principles that have helped him maintain a healthy weight since. All the proceeds from the book benefit Share Our Strength’s No Kid Hungry campaign to eradicate childhood hunger in America by 2015.
Health philosophy: “Establish routines so that making healthy choices becomes second nature—not willpower.”
Favorite workout: A 4-day split weight-lifting plan: legs and abdominals, back and biceps, chest and triceps, shoulders and abdominals. For cardio, spinning or outdoor cycling. “I’ve become a 6- to 7-day-a-week exercise person.”
Motivational trick: Get on the scale—preferably at a Weight Watchers meeting. “When someone else writes my weight down, it’s incredibly motivating for keeping me focused throughout the week.”
Favorite healthy meal: For breakfast, oatmeal, fruit and Greek yogurt. For lunch, a spinach salad with turkey, shredded cheddar cheese, chickpeas, mushrooms, sweet potatoes and fat-free dressing.
Secret weapon: Keeping a food journal (or “tracking,” in WW-speak). “In the past couple weeks, my travel schedule has been deranged. I was getting this nagging feeling that I was slipping and grazing, so I started tracking again. Anytime I have that voice in my head, I track, and almost overnight I feel like I’m back in control. It’s a feeling of relief and comfort to know I can pull it out at any time.”