Global Landmark Illumination Initiative
If you happen to see a landmark lit up in glowing pink this month, Evelyn Lauder’s savvy crew is most likely behind it. In fact, The Estée Lauder Companies holds the first-ever Guinness World Record for “Most Landmarks Illuminated in 24 Hours,” which included the iconic Empire State Building. This year, they’ll be lighting up tons of structures around the world and country, like Los Angeles International Airport, the General Motors building in New York City, and the Zakim bridge in Boston, in addition to making their mark in your beauty bag. The hot 2012 Pink Product Collection includes cosmetic favorites, such as Bobbi Brown, Aveda and Clinique, with proceeds benefiting Breast Cancer Research Foundation. Twenty years into its global Breast Cancer Awareness Campaign, Estée Lauder now celebrates raising $35 million to fund 140 grants for medical research. That’s certainly something to light up about!
We have lift-off! The Creative Cups project encourages you to express yourself (Madonna would be proud) by creating and donating crazy-fun bra designs to be auctioned off for the Adelphi NY Statewide Breast Cancer Hotline & Support Program, which lends professional support to more than 4,000 people living with breast cancer and their loved ones each year. No one and nothing’s off-limits for the October-deadlined project—guys, gals, kids and even Miss USA have jumped in on the fundraising action. Bras with clever names like All Gone (made of erasers) and Peace, Luv and Rock ‘n’ Roll (created with flare buttons) go for several hundred dollars each—raising in total around $55K last year. Want this work of art for your own abode, but can’t swing the purchase price? Come the springtime auction and gala, you can pick up a coffee table book with pics and stories of all the “boob jobs.” Now that’s original.
Party your butt off—literally, you’ll burn some major calories!—ata Zumbathon in October. Zumba’s high-spirited global dance parties take place at gyms around the country, and a whopping 75 percent of ticket prices go to Susan G. Komen for the Cure and its global partners. Plus, dance circles around everyone in Zumba Fitness’s stylish “Party in Pink” apparel and accessories (25 percent of your new duds also goes to Komen). It’s a dance, dance revolution.
Queen City in Pink
Charlotte, North Carolina (aka “Queen City”) is making an impression. The city’s chapter of Commercial Real Estate Women (CREW) has persuaded 87 buildings in the bustling and visible uptown area to “pink out” for breast cancer awareness this October as part of its Queen City in Pink event. Massive structures like the Duke Energy Building, EpiCentre, Hearst Tower, North Carolina Music Factory and Coliseum Centre will be dressing up in rose-hued lights, dying their fountains pink, and showcasing exterior banners, flags, window clings and, in honor of an employee or friend with breast cancer, Susan G. Komen for the Cure “adopt a tree” plaques. Now in its fifth year, the goal of Queen City in Pink is to spread awareness and show support for the community. Everyone drank the pink Kool-Aid.
Drive Breast Cancer Awareness
Rev up your engines! HerHighway’s 2012 Drive Breast Cancer Awareness event, started by auto guru Christina Selter, is a ladies-only journey across the country. Each driving team (50 women total), in manufacturer-supplied cars, is pre-organized with one famous racecar driver, journalist, social media expert and radio or TV personality—sounds like a party! The nine-day trek rolls all the way from California to New York, with pit stops along the way where communities come out to meet and cheer on these amazing women. At home, mommy bloggers (another 50+ participants) help all the teams with “tweet ups,” and post photos and videos of the pit stops. While the event is mostly for awareness, each team promotes a charity of their choice—once the drive is over, followers can visit CrowdRise.com to pick their favorite team’s charity to donate to. This crusading caravan gives bumper-to-bumper a whole new meaning.